AUDIENCE PERSONA MODELING
Donor personas have long provided a way to understand and segment donor cohorts, but fundraisers have struggled to make them actionable when it comes to real-world media targeting.
PersonaBuilder, part of NextGen’s Donor Insight Gateway™, allows fundraisers to create personas and acquisition audiences that seamlessly integrate with paid advertising platforms and makes it easier than ever to understand and reach your best prospects and donors at scale.
Powered by our partners at Wiland, PersonaBuilder leverages unmatched data sources and sophisticated, A.I.-driven predictive modeling from the largest U.S. consumer social-spending graph ever assembled combined with America’s largest donor database.
NextGen uses PersonaBuilder to help identify targeted market capacity and facilitate audience development and then automates deployment across digital channels and platforms.
higher click-thru rates than ads served to control group
61%
lower cost per click than previous targeting selections
47%
lower cost per acquisition than demographic targeting
46%
Gain deep, rich insights to fuel winning prospect engagement strategies
Streamline persona creation process and visualize key persona characteristics
Convert personas into responsive digital audiences ready for activation at scale
Verify before ad spend that audiences include only people in your category
Target media more accurately for higher return on ad spend
By analyzing diverse data sets including brand affinities, consumer spending, demographics, and myriad others (including your own first-party data), PersonaBuilder enables you to:
See where your supporters are located, and choose the best geographic areas to focus acquisition efforts.
Kara Warr - kwarr@nextgenfr.com
Tim Oleary - toleary@nextgenfr.com
THANK YOU