SMS TEXTING PROGRAM
Audience behaviors are changing, but engagement and retention are persistent challenges.
Texting provides an efficient engagement path. 78% of people indicate that text messaging is the best way to reach them.
Text messaging provides unique messaging based on audience:
Stewardship (resources or community initiatives)
Cultivation (timely communications or new programs)
Benefits (upcoming event invitations or special offers)
text message open rate
99%
(and 90% are opened
within 3 minutes of receipt)
Engage
Engage your texting list with unique information about premieres, events, promotions, etc.
Sign up
Use an ongoing sign up campaign to acquire new donors & prospects to your list.
Ask
At strategic times of year send time-sensitive fundraising messages to your subscribers.
Thank
Thank your donors for their support and let them know they are appreciated.
Report
Show your donors how your gift has made a difference in the organization.
Keep Engaging!
The majority of your texts should be focused on engagement and stewardship. Focus on the full funnel!
Industry Pioneer Founded in 2007
Advanced Functionality
Works exclusively with nonprofits & political organizations. Strong understanding of fundraising and engagement tactics.
In 2022, Tatango's clients raised hundreds of millions. Their focus includes nonprofits, social causes, education, and advocacy associations.
A dedicated expert offers strategic planning support, helps increase opt-ins, and builds journeys to keep your supporters engaged.
At no extra cost, Tatango's experts offer message design services, image optimization, website pop-ups and more.
Our compliance team reviews your program and provides guidance. We also handle the entire short code approval process.
SMS:
160 characters
MMS: images, video, GIFs, 5,000 characters
higher ROI when sending MMS (multimedia) texts instead of SMS texts
30%
Source: Tatango data
10DLC: 10-digit phone numbers, such as
1-234-567-8901
Short Code: 5 or 6 digit phone numbers, such as 22222 or 222-333.
Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.
Price $12,528.60 /year
400,000 credits*
Platform Access
10 Digit Number Included
Send Images & Emojis
Price $9,108.60 /year
200,000 credits*
Platform Access
10 Digit Number Included
Send Images & Emojis
Price $3,050 /year
Optional Add-On*
Send Videos & GIFs
Simple Six-Digit Code
Reduced Nonprofit Cost
*SMS Text Messages (short, text-only) = 1 credit. MMS Messages (longer, includes images & headlines) = 3 credits
Pricing includes cost of platform & text messages. NextGen's management fees will be included in your organization's monthly retainer.
Description: This demo is designed to showcase a full event text messaging campaign in action using a fictional NP event, Walk to End Breast Cancer
Shortcode: 800800
Keyword Opt-in: WALK, EVENT, EVENTS, PEER
#of messages: 7 messages in total (incl. Intro +Wrap-up)
Message timing: Every min after opt-in (6 min total)
Extra Content:
Typically, about 85% of donors remail after
initial text
Ways to promote your keywords:
Home page
Newsletters
Social Media
Kara Warr- kwarr@nextgenfr.com
Nisa Ayral- nayral@nextgenfr.com
THANK YOU