executive summary

why nextgen?

Smithsonian co-op roadmap (brand)

2

Research into the project space, competitors and the market.

1

Discovery of requirements for a project.

3

Creating a Plan that sets the requirements for the design and build phases.

4

Design a number of iterations that capture the plans and requirements.

5

Review and Iterate on the designs with testing of ideas, client feedback and prototypes.

6

Build the project to an MVP to test and evaluate. Iterate using these learnings.

Structural approach (foundation)

2

Research into the project space, competitors and the market.

1

Discovery of requirements for a project.

3

Creating a Plan that sets the requirements for the design and build phases.

4

Design a number of iterations that capture the plans and requirements.

5

Review and Iterate on the designs with testing of ideas, client feedback and prototypes.

6

Build the project to an MVP to test and evaluate. Iterate using these learnings.

new platforms (digital)

channel

Price $299 /mo

Point

Point

Point

Point

channel

Price $149 /mo

Point

Point

Point

Point

channel

Price $599 /mo

Point

Point

Point

Point

why nextgen?

Current Smithsonian museums

Vision & Plan:

friends of the smithsonian

friends of the smithsonian

national air and space museum

national museum of the american indian

national museum of african american history & culture

Pending Smithsonian museums

Vision & Plan:

cooper hewitt design museum

Smithsonian astrophysical observatory

hirshorn museum and sculpture garden

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capital plan

why nextgen?