TEXTING PROGRAM
While audience behaviors are changing, engagement and retention are persistent challenges. Texting provides an efficient engagement path, with 78% of people indicating it is the best way to reach them.
Text messaging provides unique messaging based on audience:
Cultivation (timely communications or new programs)
Benefits (upcoming event invitations or special offers)
This opportunity to connect directly and immediately with supporters has made it a key channel year-round, especially during critical fundraising campaigns like Giving Tuesday, Year-End, and rapid-response moments.
text message open rate
99%
(and 90% are opened
within 3 minutes of receipt)
Texting has one
important differentiator: immediacy and open rates over text far surpass email.
of online revenue raised from texting
4.5%
Source: Tatango data
Engage
Engage your texting list with unique information about premieres, events, promotions, etc.
Sign up
Use an ongoing sign up campaign to acquire new donors & prospects to your list.
Ask
At strategic times of year send time-sensitive fundraising messages to your subscribers.
Thank
Thank your donors for their support and let them know they are appreciated.
Report
Show your donors how your gift has made a difference in the organization.
Keep Engaging!
The majority of your texts should be focused on engagement and stewardship. Focus on the full funnel!
Industry Pioneer Founded in 2007
Advanced Functionality
Works exclusively with nonprofits & political organizations. Strong understanding of fundraising & engagement tactics.
In 2022, Tatango's clients raised hundreds of millions. Their focus includes nonprofits, social causes, education, and advocacy associations.
A dedicated expert offers strategic planning support, helps increase opt-ins, and builds journeys to keep your supporters engaged.
At no extra cost, Tatango's experts offer message design services, image optimization, website pop-ups and more.
Our compliance team reviews your program and provides guidance. We also handle the entire short code approval process.
SMS:
160 characters
MMS: images, video, GIFs, 5,000 characters
higher ROI when sending MMS (multimedia) texts instead of SMS texts
30%
Source: Tatango data
Broadcast texts can be sent from a 5-6 digit short code (e.g. 50545) or 10-digit long code (e.g. 843-372-9076). Differences include:
The speed and deliverability of short codes typically make them a better fit for
medium to larger nonprofits or lists.
10-digit numbers are often a good fit for smaller nonprofits or lists.
Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.
Cultivation and engagement texts drive 4X and 6X higher click-through rates than fundraising texts.
Balancing these in your messaging strengthens donor relationships and boosts fundraising impact.
For example, one nonprofit included in a Tatango study saw a 54% increase in average gift by sending a cultivation text before a fundraising ask. Another achieved higher conversion rates with engagement texts over fundraising appeals.
When you focus on impact and storytelling, even a soft ask can inspire strong responses.
Keyword Opt-in: WALK, EVENT, EVENTS, PEER
Description: This demo is designed to showcase a full event text messaging campaign in action using a fictional NP event, Walk to End Breast Cancer.
Shortcode: 800800
#of messages: 7 messages in total (incl. Intro +Wrap-up)
Message timing: Every min after opt-in (6 min total)
Extra Content:
Typically, about 85% of donors remail after
initial text.
Ways to promote your keywords:
Home page
Newsletters
Social Media
Kara Warr- kwarr@nextgenfr.com
Nisa Ayral- nayral@nextgenfr.com
THANK YOU