STATION FY24 REPORTING
executive summary
Text
Search ad CREATIVE
display ad CREATIVE (pmgd VERSION 1)
display ad CREATIVE (pmgd VERSION 2)
display ad CREATIVE (FYE)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions:
Clicks:
CTR:
CPC:
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions:
Clicks:
CTR:
CPC:
Revenue metrics (PMGD)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts:
Total Gift Revenue:
Annualized Revenue:
Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
Revenue metrics (FYE)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts:
Total Gift Revenue:
Annualized Revenue:
Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
Reporting Template
By Next Generation Fundraising
