KVIE FY24 REPORTING
executive summary
Text
Search ad CREATIVE
display ad CREATIVE (pmgd VERSION 1)
display ad CREATIVE (pmgd VERSION 2)
display ad CREATIVE (FYE)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions: 13,707
Clicks: 1,706
CTR: 12.45%
CPC: $1.74
They might have skipped Search PMGD idk ;/
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 291,921
Clicks: 358
CTR: 0.12%
CPC: $5.59
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions: 437,883
Clicks: 748
CTR: 0.17%
CPC: $4.01
Revenue metrics (PMGD)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts:
Total Gift Revenue:
Annualized Revenue:
Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
Revenue metrics (FYE)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts: 25
Gift Revenue: $2,785
# of Gifts: 17
Gift Revenue: $227
One-Time
Monthly
Avg. Gift: $111.40
Avg. Gift: $13.35
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts: 42
Total Gift Revenue:$3,012
Annualized Revenue: $5,509
Overall
Return on Ad Spend:
Avg. Gift: $71.71
Form Conversion Rate: 2.46%
KVIE FY24 Reporting
By Next Generation Fundraising
