WHYY FY24 REPORTING
executive summary
Text
Search ad CREATIVE
display ad CREATIVE (pmgd VERSION 1)
display ad CREATIVE (pmgd VERSION 2)
display ad CREATIVE (FYE)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 734
Clicks: 232
CTR: 31.61%
CPC: $0.25
FYE
Impressions: 59,993
Clicks: 7,982
CTR: 13.30%
CPC: $1.26
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions:
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CTR:
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PMGD
Impressions:
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FYE
Impressions:
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CTR:
CPC:
Revenue metrics (PMGD)
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Gift Revenue:
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One-Time
Monthly
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One-Time
Monthly
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One-Time
Monthly
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Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
Revenue metrics (FYE)
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Gift Revenue:
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Gift Revenue:
One-Time
Monthly
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One-Time
Monthly
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Overall
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Form Conversion Rate:
WHYY FY24 Reporting
By Next Generation Fundraising
