![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11017337/NG-Logo-Refresh_White_Caps__1_.png)
WHYY FY24 REPORTING
executive summary
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
Text
Search ad CREATIVE
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
display ad CREATIVE (pmgd VERSION 1)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479207/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479209/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479210/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479214/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479215/pasted-from-clipboard.png)
display ad CREATIVE (pmgd VERSION 2)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479218/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479219/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479221/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479224/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479225/pasted-from-clipboard.png)
display ad CREATIVE (FYE)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479229/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479232/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479233/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479236/pasted-from-clipboard.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11479239/pasted-from-clipboard.png)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
PMGD
Impressions: 734
Clicks: 232
CTR: 31.61%
CPC: $0.25
FYE
Impressions: 59,993
Clicks: 7,982
CTR: 13.30%
CPC: $1.26
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
PMGD
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FYE
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Revenue metrics (PMGD)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
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Revenue metrics (FYE)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/2607315/images/11091481/NG_Logo_Refresh__653780_horizontal_570__4_.png)
# of Gifts:
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WHYY FY24 Reporting
By Next Generation Fundraising
WHYY FY24 Reporting
- 30