PBS WISCONSIN FY24 REPORTING
executive summary
Text
Search ad CREATIVE
display ad CREATIVE (pmgd VERSION 1)
display ad CREATIVE (pmgd VERSION 2)
display ad CREATIVE (FYE)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 1,018
Clicks: 362
CTR: 35.56%
CPC: $3.86
FYE
Impressions: 13,822
Clicks: 1,966
CTR: 14.22%
CPC: $1.53
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 436,062
Clicks: 948
CTR: 0.22%
CPC: $3.17
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions:
Clicks:
CTR:
CPC:
Revenue metrics (PMGD)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts:
Gift Revenue:
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Gift Revenue:
One-Time
Monthly
Avg. Gift:
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Total # of Gifts:
Total Gift Revenue:
Annualized Revenue:
Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
Revenue metrics (FYE)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
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Gift Revenue:
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Gift Revenue:
One-Time
Monthly
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# of Gifts:
Gift Revenue:
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Gift Revenue:
One-Time
Monthly
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Total # of Gifts:
Total Gift Revenue:
Annualized Revenue:
Overall
Return on Ad Spend:
Avg. Gift:
Form Conversion Rate:
PBS Wisconsin FY24 Reporting
By Next Generation Fundraising
