Detroit PBS FY24 REPORTING
executive summary
Text
Search ad CREATIVE
display ad CREATIVE (pmgd VERSION 1)
display ad CREATIVE (pmgd VERSION 2)
display ad CREATIVE (FYE)
PMGD
performance metrics (Search)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 4,951
Clicks: 766
CTR: 15.47%
CPC: $1.30
PMGD
Impressions:
Clicks:
CTR:
CPC:
Ford Journalism
Impressions: 2,327
Clicks: 410
CTR: 17.62%
CPC: $1.08
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions: 6,027
Clicks: 998
CTR: 16.56%
CPC: $1.24
PMGD
performance metrics (Display)
Impressions:
Clicks:
CTR:
CPC:
PMGD
Impressions: 145,815
Clicks: 188
CTR: 0.13%
CPC: $5.32
PMGD
Impressions:
Clicks:
CTR:
CPC:
FYE
Impressions: 145,658
Clicks: 251
CTR: 0.17%
CPC: $3.98
Revenue metrics (PMGD)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts: 7
Gift Revenue: $700
# of Gifts: 1
Gift Revenue: $12
One-Time
Monthly
Avg. Gift: $100
Avg. Gift: $12
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts: 8
Total Gift Revenue: $712
Annualized Revenue: $844
Overall
Return on Ad Spend: 0.72
Avg. Gift: $89
Form Conversion Rate: 1.04%
Revenue metrics (FYE Ford)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts: 6
Gift Revenue: $1,600
# of Gifts: 2
Gift Revenue: $30
One-Time
Monthly
Avg. Gift: $267
Avg. Gift: 15
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts: 634
Total Gift Revenue: $1,630
Annualized Revenue: $1,960
Overall
Return on Ad Spend: 2.69
Avg. Gift: $203.75
Form Conversion Rate: 1.95
Revenue metrics (FYE)
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
# of Gifts: 14
Gift Revenue: $1,030
# of Gifts: 17
Gift Revenue: $155
One-Time
Monthly
Avg. Gift: $73.57
Avg. Gift: $9.12
# of Gifts:
Gift Revenue:
# of Gifts:
Gift Revenue:
One-Time
Monthly
Avg. Gift:
Avg. Gift:
Total # of Gifts: 31
Total Gift Revenue: $1,185
Annualized Revenue: $2,890
Overall
Return on Ad Spend: 0.96
Avg. Gift: $38.23
Form Conversion Rate: 3.11%
Detroit PBS FY24
By Next Generation Fundraising
