executive summary

Text

Search ad CREATIVE

display ad CREATIVE (pmgd VERSION 1)

display ad CREATIVE (pmgd VERSION 2)

display ad CREATIVE (FYE)

PMGD

performance metrics (Search)

Impressions:

Clicks:

CTR:

CPC:

PMGD

Impressions: 4,951

Clicks: 766

CTR: 15.47%

CPC: $1.30

PMGD

Impressions:

Clicks:

CTR:

CPC:

Ford Journalism

Impressions: 2,327

Clicks: 410

CTR: 17.62%

CPC: $1.08

PMGD

Impressions:

Clicks:

CTR:

CPC:

FYE

Impressions: 6,027

Clicks: 998

CTR: 16.56%

CPC: $1.24

PMGD

performance metrics (Display)

Impressions:

Clicks:

CTR:

CPC:

Impressions: 145,815

Clicks: 188

CTR: 0.13%

CPC: $5.32

PMGD

Impressions:

Clicks:

CTR:

CPC:

Impressions: 145,658

Clicks: 251

CTR: 0.17%

CPC: $3.98

Revenue metrics (PMGD)

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

# of Gifts: 7

Gift Revenue: $700

# of Gifts: 1

Gift Revenue: $12

One-Time

Monthly

Avg. Gift: $100

Avg. Gift: $12

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

Total # of Gifts: 8

Total Gift Revenue: $712

Annualized Revenue: $844

Overall

Return on Ad Spend: 0.72

Avg. Gift: $89

Form Conversion Rate: 1.04%

Revenue metrics (FYE Ford)

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

# of Gifts: 6

Gift Revenue: $1,600

# of Gifts: 2

Gift Revenue: $30

One-Time

Monthly

Avg. Gift: $267

Avg. Gift: 15

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

Total # of Gifts: 634

Total Gift Revenue: $1,630

Annualized Revenue: $1,960

Overall

Return on Ad Spend: 2.69

Avg. Gift: $203.75

Form Conversion Rate: 1.95

Revenue metrics (FYE)

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

# of Gifts: 14

Gift Revenue: $1,030

# of Gifts: 17

Gift Revenue: $155

One-Time

Monthly

Avg. Gift:  $73.57

Avg. Gift: $9.12

# of Gifts:

Gift Revenue:

# of Gifts:

Gift Revenue:

One-Time

Monthly

Avg. Gift:

Avg. Gift:

Total # of Gifts: 31

Total Gift Revenue: $1,185

Annualized Revenue: $2,890

Overall

Return on Ad Spend: 0.96

Avg. Gift: $38.23

Form Conversion Rate: 3.11%