AUDIENCE PERSONA MODELING

Donor personas have long provided a way to understand and segment donor cohorts, but fundraisers have struggled to make them actionable when it comes to real-world media targeting.

product overview

PersonaBuilder, part of NextGen’s Donor Insight Gateway™, allows fundraisers to create personas and acquisition audiences that seamlessly integrate with paid advertising platforms and makes it easier than ever to understand and reach your best prospects and donors at scale.

Powered by our partners at Wiland, PersonaBuilder leverages unmatched data sources and sophisticated, A.I.-driven predictive modeling from the largest U.S. consumer social-spending graph ever assembled combined with America’s largest donor database.

NextGen uses PersonaBuilder to help identify targeted market capacity and facilitate audience development and then automates deployment across digital channels and platforms.

higher click-thru rates than ads served to control group

61%

lower cost per click than previous targeting selections

47%

lower cost per acquisition than demographic targeting

46%

how personabuilder works

personabuilder capabilities

Gain deep, rich insights to fuel winning prospect engagement strategies

Streamline persona creation process and visualize key persona characteristics

Convert personas into responsive digital audiences ready for activation at scale

Verify before ad spend that audiences include only people in your category

Target media more accurately for higher return on ad spend

By analyzing diverse data sets including brand affinities, consumer spending, demographics, and myriad others (including your own first-party data), PersonaBuilder enables you to: