SMS TEXTING PROGRAM
Audience behaviors are changing, but engagement and retention are persistent challenges.
Texting provides an efficient engagement path. 78% of people indicate that text messaging is the best way to reach them.
Text messaging provides unique messaging based on audience:
-
Stewardship (resources or community initiatives)
-
Cultivation (timely communications or new programs)
-
Benefits (upcoming event invitations or special offers)
executive summary
text message open rate
99%
(and 90% are opened
within 3 minutes of receipt)
Texting program roadmap
2
Engage
Engage your texting list with unique information about premieres, events, promotions, etc.
1
Sign up
Use an ongoing sign up campaign to acquire new donors & prospects to your list.
3
Ask
At strategic times of year send time-sensitive fundraising messages to your subscribers.
4
Thank
Thank your donors for their support and let them know they are appreciated.
5
Report
Show your donors how your gift has made a difference in the organization.
6
Keep Engaging!
The majority of your texts should be focused on engagement and stewardship. Focus on the full funnel!
- Marketing automation
- Automated responses at scale
- Wide variety of integrations and data sharing options
- A/B testing to maximize performance
- Video, emojis, fonts, 5,000 characters
nextgen's texting partner: tatango
Industry Pioneer Founded in 2007
Advanced Functionality
- Advanced segmentation
- Click to opt-in / Click to message
- Opt-in data gathering
- Time zone sending
Works exclusively with nonprofits & political organizations. Strong understanding of fundraising and engagement tactics.
PROVEN ROI
In 2022, Tatango's clients raised hundreds of millions. Their focus includes nonprofits, social causes, education, and advocacy associations.
CLIENT SUCCESS MANAGER
A dedicated expert offers strategic planning support, helps increase opt-ins, and builds journeys to keep your supporters engaged.
Tatango growth +Creative Labs
At no extra cost, Tatango's experts offer message design services, image optimization, website pop-ups and more.
why USE THE TATANGO PLATFORM?
COMPLIANCE REVIEW
Our compliance team reviews your program and provides guidance. We also handle the entire short code approval process.
SMS vs MMS
SMS:
160 characters
MMS: images, video, GIFs, 5,000 characters
higher ROI when sending MMS (multimedia) texts instead of SMS texts
30%
Source: Tatango data
- Can send videos and GIFs in text messages
- Can feel less personal
- Higher cost
- More regulated (users assume it is not spam)
- Easy to remember and connect with supporters
SHORT CODE vs 10DLC
- Faster setup
- Can feel more personal
- Less expensive
- Less regulated (users may think it's spam)
- Restrictions on what can be sent
- Slower messaging speeds
10DLC: 10-digit phone numbers, such as
1-234-567-8901
Short Code: 5 or 6 digit phone numbers, such as 22222 or 222-333.
Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.
Texting plan pricing
PACKAGE 2
Price $12,528.60 /year
400,000 credits*
Platform Access
10 Digit Number Included
Send Images & Emojis
PACKAGE 1
Price $9,108.60 /year
200,000 credits*
Platform Access
10 Digit Number Included
Send Images & Emojis
SHORT CODE ADD-ON
Price $3,050 /year
Optional Add-On*
Send Videos & GIFs
Simple Six-Digit Code
Reduced Nonprofit Cost
*SMS Text Messages (short, text-only) = 1 credit. MMS Messages (longer, includes images & headlines) = 3 credits
Pricing includes cost of platform & text messages. NextGen's management fees will be included in your organization's monthly retainer.
Text WALK to 800800 with your phone.
Description: This demo is designed to showcase a full event text messaging campaign in action using a fictional NP event, Walk to End Breast Cancer
Shortcode: 800800
Keyword Opt-in: WALK, EVENT, EVENTS, PEER
#of messages: 7 messages in total (incl. Intro +Wrap-up)
Message timing: Every min after opt-in (6 min total)
Text Demo Example
How to grow Your email list
Extra Content:
Typically, about 85% of donors remail after
initial text
text donors who've provided their phone number
cross-promote channels
add text opt-in to donate, event & email signup forms
use keywords
Ways to promote your keywords:
- At events
- In direct mail
- On fliers
- In news releases
- On videos and commercials
Home page
Newsletters
Social Media
questions?
Kara Warr- kwarr@nextgenfr.com
Nisa Ayral- nayral@nextgenfr.com
THANK YOU
PBS Wisconsin & Texting
By Next Generation Fundraising
